# How the AI builder works

> The Genesis chat is an AI agent that understands plain language — just describe what you want, and it picks the right tool and builds it.

Source: https://knowledge.estage.com/building/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

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The chat panel is where you build. You describe what you want in plain language; the Genesis
**AI agent** works out what you mean, does it, and updates the live preview. There's no syntax
to learn — you talk to it the way you'd brief a teammate.

## Just say what you want

The agent reads your intent and reaches for the right tool on its own:

- A quick visual tweak — *"make this heading bigger"* → a fast, surgical edit.
- A bigger request — *"add a pricing section"* → it generates new content.
- A question — *"how do I publish?"* → it answers without changing your site.
- A specialized feature — *"a product catalog I can edit"*, *"a members area with login"* →
  it sets up the right dedicated tool (a data-driven catalog, a real backend, and so on).

You don't need bracket tags, commands, or any special format. Describe the **outcome** and the
agent figures out the how.

:::tip[No syntax required]
Earlier versions used bracket tags like `[product list]` or `[tracking]` to pick a tool. You
don't need those anymore — the agent understands *"add an editable product catalog"* or
*"add my Meta Pixel"* directly. Just say it naturally.
:::

## Real capabilities from your very first prompt

When you describe the site you want, Genesis **recognises what it should be able to do** —
user accounts, a blog, an in-site AI assistant, lead capture — and offers to **provision those as
real, working modules before the first build**.

That's why a freshly built site doesn't hand you dead placeholder buttons: the builder designs
around features that already work. Say *"a coaching site where clients sign up and read my
articles"* and you're offered accounts and a blog up front, rather than a login button that goes
nowhere.

## Choosing the engine

Genesis runs on more than one model, and you can pick which one builds for you:

- **Kimi** is available to **every user** as a third choice of builder brain.
- The **Genius tier** runs on **Claude Opus 5** — the strongest model available, for the hardest
  builds.

Everyday edits don't need the heaviest engine; reach for Genius when a build is genuinely
complex.

## Getting great results

The agent is capable, but it can't read your mind — clarity still helps:

1. **Be specific about the outcome** — see [Writing good prompts](/building/writing-prompts/).
2. **Select an element first** for precise edits — then *"make this stand out"* applies to
   exactly that element.
3. **Attach a reference** — an image or a URL — when you want it to match something.

## Two ways to edit

You also have the **visual editor** alongside chat:

- **Chat** — structural and content changes you describe in words.
- **Visual editor** — click an element to change its text, size, color, or image directly.

Both write to the same site, so use whichever is faster for the change at hand.

Next: [Writing good prompts →](/building/writing-prompts/)