# Tracking & pixels

> Add GTM, Meta Pixel, GA4, TikTok, or LinkedIn from chat — wired properly into your site's tracking system.

Source: https://knowledge.estage.com/capabilities/tracking/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

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The chat way to connect analytics and ad pixels — the same plumbing as the
[Marketing Tags](/project-settings/marketing-tags/) settings tab, reachable in one message.

## How to trigger it

Just describe it — no special syntax needed. Several forms all work:

- *"add my Google Tag Manager, GTM-ABC1234"*
- *"add my Meta Pixel 1234567890"*
- *"add TikTok pixel …"*

- A **bare tracking ID** is recognized by its shape: `GTM-…` → Google Tag Manager, `G-…` →
  GA4, a long number → Meta Pixel.
- Naming the network plus an action ("add TikTok pixel …") works just as well.

**Supported:** Google Tag Manager, Meta Pixel, Google Analytics 4, TikTok Pixel, LinkedIn
Insight.

## What happens

- **ID included** → applied immediately, ~2 seconds, confirmation tells you it's active.
- **No ID** → a short wizard: pick the network from chips, paste the ID, done.

Genesis writes the pixel into your project's tracking configuration and bakes the loader into
your site — *not* as a pasted `<script>` tag, so page-view events keep firing correctly as
visitors navigate, and your pixels survive AI edits.

Adding a second network **keeps the existing ones** — the config merges.

## Notes

- Changes reach the live site on your next **Publish** (the confirmation reminds you).
- Pixel on **one page only**? That's Page settings → Scripts (see
  [Pages & folders](/workspace/pages/#scripts)).
- Arbitrary analytics snippets that aren't one of the five networks → 
  [Code Injection](/project-settings/code-injection/).