# Email sending overview

> Send email to your contacts from your own domain — messages, broadcasts and automations, with the list, the sending and the reporting all in one place.

Source: https://knowledge.estage.com/email/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

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Your CRM can send email **from your own domain**, without a third-party autoresponder in the
middle. You write the message, choose who gets it, and Estage sends it — the contact list, the
sending, the bounces and the reporting all live in the same place.

## How this differs from Autoresponders

Both exist, and they solve different problems.

| | [Autoresponders](/project-settings/autoresponders/) | Email sending (this section) |
| --- | --- | --- |
| Where the list lives | In Mailchimp, Kit, ActiveCampaign… | In your CRM |
| Who sends the email | The other tool | Estage, from your domain |
| What Estage does | Passes leads across | Everything |
| You need | An account with that tool | A domain and a few minutes of setup |

Connectors are the right answer if your marketing already runs somewhere else. Everything below
is for keeping it here.

## What you can do

- **[Messages](/email/messages/)** — reusable emails: subject, preview text, body, personalization.
- **[Broadcasts](/email/broadcasts/)** — one-off sends to a segment, a list, or everyone, now or
  scheduled.
- **[Automations](/email/automations/)** — sequences that run themselves: a trigger, then steps.
- **[Contacts](/crm/contacts/), [Lists](/crm/lists/), [Suppressions](/crm/suppressions/)** — who
  you can write to, and who you must not.
- **Settings → Email sending** — domain, sending addresses, allowance, deliverability.

Once you're set up, the shape of the work is: build an audience in
**[Contacts](/crm/contacts/)**, write a **[message](/email/messages/)**, then send it — as a
**[broadcast](/email/broadcasts/)** if it's a one-off, or from an
**[automation](/email/automations/)** if it should keep running.

## Before you can send

Four steps, and the CRM tracks them for you on **Settings → Email sending**:

1. **Connect your domain** — email needs a domain to be sent from.
2. **[Confirm the domain is yours](/email/domain-authentication/)** — without this, most of what
   you send lands in spam.
3. **Let people reply** — give the domain an inbox, so replies go somewhere. Recommended, not
   required.
4. **[Create a sending address](/email/senders/)** — the `hello@yourdomain.com` people see.

Plus one thing that isn't a step because there's nothing to configure: a
**[sending allowance](/email/allowance/)**. You buy it, and without it nothing goes out.

Walk through it all on [Getting set up to send](/email/setup/).

## Once you're sending

Two things govern what actually goes out, and it's worth knowing both:

- **[Your allowance](/email/allowance/)** — the total number of emails you may send, from your
  plan plus anything you've bought.
- **[Your sending level](/email/sending-levels/)** — how many you may send *per day*. New domains
  start low and climb as they prove themselves. A campaign bigger than today's limit gets spread
  over several days rather than refused.

[Deliverability](/email/deliverability/) shows how it's going: delivered, opens, clicks, bounces
and complaints, with warnings before a problem becomes a suspension.

:::note
If you don't see **Contacts**, **Messages**, **Broadcasts** or the **Email sending** tab in your
CRM, email sending isn't switched on for your account yet — contact Estage support.
:::