# Broadcasts

> One-off campaigns — choosing the audience, scheduling or sending now, the warnings before you send, and reading the results.

Source: https://knowledge.estage.com/email/broadcasts/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

---
A **broadcast** is one campaign: this message, to these people, now or at a set time. It's the
one-off counterpart to an [automation](/email/automations/), which runs continuously.

Find them under **Broadcasts** in the sidebar.

## Composing

**New broadcast** asks four things:

| Field | |
| --- | --- |
| **Name** | Internal — how you'll recognise it in the list |
| **Message** | A saved [message](/email/messages/). Write it there first |
| **From** | A [verified sender](/email/senders/) |
| **Audience** | Who gets it — below |

### Choosing the audience

| Option | Who that is |
| --- | --- |
| **All contacts** | Everyone in the project |
| **A saved segment** | A [segment](/crm/contacts/#saved-segments), evaluated at send time |
| **Specific lists** | One or more [lists](/crm/lists/) |
| **Custom filter** | Rules built right here, for this send only |
| **Selected contacts** | The rows you ticked on Contacts before clicking **Email** |

Segments and filters are resolved **when the broadcast sends**, not when you write it — so a
scheduled campaign to "customers who bought last month" picks up whoever qualifies on the day.

[Suppressed](/crm/suppressions/) addresses are excluded from every audience automatically. You
never have to filter them out yourself.

## Sending

Three ways out of the composer:

- **Save as draft** — come back later.
- **Schedule** — pick a date and time. It runs in **the project's timezone**, set in project
  settings, not your browser's.
- **Send now** — with a confirmation step.

### What the confirmation tells you

Before a send-now, you get a summary worth reading:

**Who and how many** — *"You're about to email segment: Dormant customers — 4,210 recipients."*
Picking several lists at once shows **"up to N"**, because the same person can be on more than
one.

**An engagement warning**, when it applies:

> Only 340 of these contacts have opened or clicked in the last 90 days, and 2,100 never have.
> Sending to unengaged contacts is the fastest way into the spam folder — consider narrowing to
> recent openers first.

This is advice, not a block — the send is still one click away. But it's the single biggest cause
of spam placement, bigger than volume, so it's worth acting on.

**A pacing notice**, when the campaign is larger than today's allowance:

> This is more than your current daily allowance of 2,500, so it will go out over 4 days.
> Everyone still receives it — spreading a large send is what keeps it out of spam.

Nobody is dropped. See [Sending levels](/email/sending-levels/) for why the limit exists and how
to raise it.

Sending can't be undone.

## Statuses

| Status | Meaning | You can |
| --- | --- | --- |
| **Draft** | Not sent | Edit, delete |
| **Scheduled** | Waiting for its time | Cancel |
| **Sending** | Going out now | Wait |
| **Sent** | Finished | Read the results |
| **Canceled** | Stopped before sending | Delete |
| **Failed** | Didn't send | Delete, investigate |

Filter the list by status, search by name, and organise with folders.

Only **Draft** and **Scheduled** broadcasts can be edited. Once one is sending, sent, canceled or
failed its composer is locked — the audience and message it went out with are part of the record.
To send the same message again, create a new broadcast.

## Reading the results

Each row shows **Audience**, **Sent**, **Delivered**, **Opened**, **Clicked**, **Opt-outs** and
**Complaints**, plus when it went out.

Like message stats, **the numbers are links** — click *Clicked* to land in
[Contacts](/crm/contacts/) filtered to exactly the people who clicked this campaign. That's your
follow-up audience, one click from being tagged or emailed again.

Worth a look after every campaign:

- **Opt-outs and complaints well above your usual.** Something about the audience or the content
  didn't land. Check what changed before the next send.
- **Delivered much lower than sent.** A list-quality problem — see
  [Deliverability](/email/deliverability/).
- **Opens fine, clicks near zero.** The email was read; the call to action wasn't.