# Marketing Funnels overview

> Design multi-step marketing flows — opt-in, checkout, upsell, thank-you — on a visual node canvas, then publish them live.

Source: https://knowledge.estage.com/funnels/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

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**Marketing Funnels** is the node-based flow builder in your hub. Instead of one page, you map
a whole **journey** — opt-in → checkout → upsell → thank-you — on a visual canvas, branch it
with A/B splits and rules, publish it, and watch where visitors convert and drop off.

## Where it lives

Funnels are a **workspace** of their own, opened from a project:

1. Open **Project Settings → [Modules](/project-settings/modules/)**.
2. On the **Marketing Funnels** card, click **Open Funnels**.

If the project already has a funnel, that opens directly; otherwise you get the **Create** dialog.

## Creating a funnel

Start from a **template** or a blank canvas. The 8 starter templates cover the common plays:

| Template | The flow |
| --- | --- |
| **Lead Magnet** | Opt-in → thank-you |
| **Webinar** | Register → confirm → webinar → replay → offer → thank-you |
| **Tripwire** | Squeeze → offer → order → upsell → thank-you |
| **Product Launch** | Pre-launch → launch → cart-close → thank-you |
| **Application** | Form → A/B decision → approved / denied → booking |
| **Bridge** | Bridge → sales → thank-you |
| **Survey** | Survey → branch by answer → result A / result B |
| **Free + Shipping** | Squeeze → shipping → upsell → thank-you |

Pick one and the canvas is pre-wired with the right steps and connections — rename, rearrange,
and edit from there.

## Managing your funnels

Each funnel shows a **status** — *Draft*, *Live*, or *Paused* — and from its card or the
builder's menu you can:

- **Duplicate** — a full clone with fresh steps
- **Rename** / **Delete**
- **Copy live URL** (once published)
- **Funnel settings** — General, Tracking, Integrations, Notifications, Privacy
- **Export leads** — CSV or JSON, by date range

## How it fits your hub

A funnel step can be its **own** simple page, or it can **point at a real page you built** in
a Genesis project — so your funnel reuses the sites you've already designed. Published funnels
go live at `genesis.estage.com/f/your-funnel`.

## Where to go next

- [The funnel builder](/funnels/builder/) — the canvas, node types, connecting steps, A/B & rules.
- [Pages & leads](/funnels/pages-leads/) — editing steps, capturing and exporting leads.
- [Publishing & analytics](/funnels/publishing/) — go live, the visitor flow, and the numbers.