# Pages & leads

> Give each funnel step its content (or point it at a real project page), capture form leads, and export them as CSV or JSON.

Source: https://knowledge.estage.com/funnels/pages-leads/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

---
## Editing a step

Click a page node on the canvas to open its **inspector** (right side):

- **Name** and **slug** (the slug forms the step's URL).
- **Type** — landing, opt-in, checkout, thank-you, webinar, or custom (controls default
  behavior, like whether a form shows).
- **SEO** — title and description for that step.

### Giving a step its content

A funnel step can get its content two ways:

- **Point it at a real page you built** — link the step to a published page from one of your
  Genesis [projects](/building/). Visitors landing on that step are taken to your real,
  fully-designed page. This is how you give funnel steps rich content today.
- **External URL** — send the step to any address you choose.

A simple built-in step (headline + optional image + form) is also rendered for opt-in steps,
so a basic lead-capture page works with no linking at all.

:::note
The full in-funnel page editor is on the way. For now, the reliable pattern for rich steps is
to **build the page in a project and link the step to it** — you get the whole AI builder and
visual editor, and the funnel handles the flow between steps.
:::

## Capturing leads

Opt-in steps show a **form** (name, email, and any fields you need). When a visitor submits:

- The submission is **saved** with all its fields.
- The visitor is **advanced to the next step** automatically.
- A following **condition** branch can read what they submitted — e.g. route by `country`.

## Viewing & exporting leads

- **Per step** — select a page node → the inspector's **Leads** tab lists that step's
  submissions.
- **Export everything** — the funnel's menu → **Export leads** → pick a **date range**, choose
  **CSV or JSON**, and tick which fields to include. The file downloads right away.

Leads are yours — export them into your CRM, spreadsheet, or email tool any time.

:::tip
Pair lead capture with a [webhook](/capabilities/webhooks/) on a linked project page to push
submissions into Zapier/Make in real time, on top of the funnel's own capture.
:::