# Publishing & analytics

> Take a funnel live, understand how visitors move through it, and read per-step visits, conversions, and AI optimisation suggestions.

Source: https://knowledge.estage.com/funnels/publishing/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

---
## Publishing

The **Publish** button in the builder's top bar takes a funnel live:

```
Draft  →  Publish  →  Live  →  Pause  →  Paused
```

- **Live** funnels are reachable at **`genesis.estage.com/f/your-funnel`** — grab the link
  with **Copy live URL** (available once live).
- **Pause** takes it offline without deleting anything; re-publish any time.
- **Draft** and **Paused** funnels return a 404 to visitors — nothing leaks before you're
  ready.

:::note
Funnels currently publish under `genesis.estage.com/f/…`. Serving a funnel on your own
[custom domain](/domains/) is on the roadmap.
:::

## How visitors move through it

- A visitor lands on the funnel's **entry** step (the one with nothing pointing into it).
- **Forms** advance them to the next step on submit; **buttons** advance non-form steps.
- **Logic** nodes route them down the right branch — A/B (sticky per visitor) or a rule.
- Steps linked to a project page or an external URL **redirect** there seamlessly.

Each visitor keeps a **trail** of the steps they've seen, which powers your conversion numbers.

## Analytics

Switch the builder to **Analyse** mode (top bar) and pick a date range (Today / 7d / 30d /
90d / All). You'll see, right on the canvas:

- **Per step** — visits, unique visitors, conversion %, and drop-off %.
- **Per source** — how much traffic each source sent and how it converted.
- **Per arrow** — the conversion rate between two steps.
- **Funnel summary** — total visits, unique visitors, leads, and overall conversion.

Select any step or source to see its detailed numbers in the inspector.

## Optimise — AI suggestions

**Optimise** mode runs an AI audit of the live funnel:

- A summary of overall conversion and the **biggest leak**.
- A prioritised list of suggestions — what to change and why, with an expected impact and a
  test plan.
- **Fix with AI** opens the builder with a scoped prompt to apply the change.

## Good to know

- Numbers are based on real visitor traffic, so a brand-new funnel starts empty — give it
  visits before reading conversion rates.
- A/B splits need enough traffic to be meaningful; the Optimise audit tells you the sample
  size a test needs before you trust it.