# Analytics

> Turn on built-in web analytics for your site, see the last 7 days at a glance, and add session replay to watch real visits.

Source: https://knowledge.estage.com/insights/analytics/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

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The **Analytics** tab enables Genesis's built-in **web analytics** so you can see how many
people visit your published site and what they do — scroll depth, traffic breakdown and Web
Vitals — without wiring up a third-party tool. The full numbers, heatmaps and recordings open
in **[Insights](/insights/)**.

:::note
This is Genesis's own analytics, separate from any ad pixels you connect in
[Pixels & Tracking](/project-settings/marketing-tags/). You can use both.
:::

## Web analytics

Analytics is a monthly subscription on the **project owner's** account, so only the owner sees
the plan buttons. Other members see the same data and a note saying who can change the plan.

Once it's on, the **Web Analytics** card shows:

- **Plan** — the tier and how many visitors a month it covers
- **Monthly price**, or **Free**
- **Status**, when it isn't simply active — **Payment pending**, **Visitor cap reached**,
  **Paused**, or **Cancels at period end**

Below the card, a snapshot shows the **last 7 days**, with a link to **Insights** for the rest.
Data appears only after you publish — it comes from real visitors on the published site.

### Enabling or changing your plan

- **Enable** — opens the plan picker: pick a **Visitor tier** (Free or a paid tier), or
  **Custom** and drag the **Visitors** slider to the monthly traffic you expect (100 to
  1,000,000). On a paid tier you can tick **Include session replay**, then pay with a saved card
  or a new one. Free needs no card.
- **Change plan** — upgrade or downgrade in the same picker.
- **Complete payment** — shown while a payment is still pending.
- **Cancel** — ends a paid plan. **Turn off** — stops the free plan. Collected history is kept.

If you downgrade to Free, the card says *"Downgrading to Free on {date} — tracker stays on until
then"*, so you keep your current plan until the period ends.

## Session replay (add-on)

Session replay records visits so you can watch the cursor and scroll path of real visitors —
where they click, scroll and drop off. Recordings open in
[Session replays](/insights/session-replays/).

- It's a **paid add-on** that needs web analytics to be on first, and it's billed as a line on
  your analytics subscription.
- The card shows an estimated monthly cost at your visitor volume; the final price is set in
  the plan picker.
- **Enable** / **Disable** turn it on or off. Like the plan, only the owner can change it.

## Cookie consent and recordings

What the tracker collects depends on the visitor's cookie choice:

- **Accepted** analytics cookies — counted, and recorded when session replay is on.
- **Rejected**, or **hasn't chosen yet** on a banner the tracker can read — not counted and not
  recorded. It reads the [Cookie Consent](/project-settings/cookie-consent/) banner, Google
  Consent Mode, Cookiebot, CookieYes, Complianz and OneTrust.
- **No consent signal on the site at all** — counted without cookies, and not recorded.

To get session recordings, turn on [Cookie Consent](/project-settings/cookie-consent/) and add its
banner, or have your own banner send Google Consent Mode. More in
[What cookie consent changes](/insights/session-replays/#what-cookie-consent-changes).

:::tip
Turn on session replay while you're optimizing a landing page or checkout — it's the fastest
way to spot where visitors get stuck.
:::