# ESTAGE > ESTAGE is a hub-centric business infrastructure — a unified digital headquarters where entrepreneurs build, grow, and own their entire business, powered by AI. ESTAGE Genesis is the AI engine at its center: you describe what you want in plain language and Genesis builds the site, store, community, courses, funnels, and even custom applications behind it. ESTAGE (also written Estage) is the product; **ESTAGE Genesis** is its AI engine, used at https://genesis.estage.com. This file indexes the official ESTAGE knowledge base at https://knowledge.estage.com. Every page below is also available as plain Markdown at the same URL with a `.md` extension (for example `/cloud/auth/` → `/cloud/auth.md`), and the entire corpus is concatenated in https://knowledge.estage.com/llms-full.txt. Start here: - [What is ESTAGE?](https://knowledge.estage.com/getting-started/what-is-genesis/): the definition, what a hub contains, and how building works. - [Frequently asked questions](https://knowledge.estage.com/faq/): direct answers to the most common questions. - [Glossary](https://knowledge.estage.com/glossary/): what every ESTAGE term means. ## Overview - [Estage Knowledge Center](https://knowledge.estage.com/): ESTAGE is a hub-centric business infrastructure — a unified digital headquarters where entrepreneurs build, grow, and own their entire business, powered entirely by AI. This is the guide. ## Getting Started - [What is Genesis?](https://knowledge.estage.com/getting-started/what-is-genesis/): ESTAGE is a unified digital headquarters for your entire business; Genesis is the AI engine at its center. Here's the full picture — and how building works. ## The Platform — what ESTAGE builds and runs - [The ESTAGE platform](https://knowledge.estage.com/platform/): Everything ESTAGE itself builds and runs — an AI website builder, an AI mobile app builder, server-rendered web apps, a community builder, video hosting, live streaming, courses, blog, funnels, checkout, a managed backend, and in-site AI. - [Platform APIs on a published site](https://knowledge.estage.com/platform/apis/): The JavaScript methods ESTAGE gives every published site — window.estageAI, estageConnector, estageBlog, estageCommunity, estageSetLocale, estagePersonalize, estageFunnel — with signatures and what each one does. - [Apps inside a project](https://knowledge.estage.com/platform/apps/): A project can hold a Website, a Web app, and a Mobile app side by side — each with its own chat, files, preview, pages, server, and publishing, all sharing one CRM, team, domain, and cloud database. - [Mobile apps (iOS and Android)](https://knowledge.estage.com/platform/mobile-apps/): ESTAGE builds real React Native apps from the same AI chat — preview them on your phone with a QR code and publish to the App Store, TestFlight, and Google Play. - [Video on ESTAGE](https://knowledge.estage.com/platform/video/): ESTAGE hosts, processes, protects, and streams your video itself — a library with folders and access control, adaptive playback through its own player, DRM for paid content, live streaming, webinars, and video calls. - [Web apps (server-rendered)](https://knowledge.estage.com/platform/web-apps/): ESTAGE can build a server-rendered Next.js application with its own server per app — real npm packages, API routes, a dev workspace billed by the hour, and a dedicated machine for your live traffic. ## Frequently Asked Questions - [ESTAGE FAQ](https://knowledge.estage.com/faq/): Direct answers to the most common questions about ESTAGE and ESTAGE Genesis — what it is, what you can build, publishing and domains, selling, backends, AI features, and ownership. ## Glossary - [ESTAGE glossary](https://knowledge.estage.com/glossary/): What every ESTAGE term means — hub, Genesis, Genesis Cloud, order form, connector, Site AI, Live Controls, syndicate block, and the rest, defined in one place. ## Building with AI - [How the AI builder works](https://knowledge.estage.com/building/): The Genesis chat is an AI agent that understands plain language — just describe what you want, and it picks the right tool and builds it. - [Everything the AI can do](https://knowledge.estage.com/building/capability-reference/): The complete catalog of what the Genesis agent can build and do — each linked to its own detailed guide. Just describe what you want; no syntax required. - [Chat panel features](https://knowledge.estage.com/building/chat-features/): Everything the chat panel can do beyond plain messages — the slash menu, attachments, suggestion chips, checkpoints, and error fixing. - [Getting the AI to do what you want](https://knowledge.estage.com/building/steering-with-tags/): The Genesis agent understands plain language — no bracket tags or syntax. Just describe the outcome; here's how to phrase power features so it nails them. - [Writing good prompts](https://knowledge.estage.com/building/writing-prompts/): Practical tips for phrasing chat requests so Genesis picks the right approach and gets it right the first time. ## AI Capabilities - [Analyzing your published site](https://knowledge.estage.com/capabilities/analyze-own-site/): Paste your live Estage site's URL with a question and Genesis reads the actual page to answer. - [Backend tasks](https://knowledge.estage.com/capabilities/backend-tasks/): Data-backed features in plain language — once your project has a Dedicated Cloud, just describe what you want and Genesis builds the backend. - [Claude Design import](https://knowledge.estage.com/capabilities/claude-design-import/): Built a prototype on claude.ai/design? Import the handoff bundle and Genesis rebuilds it faithfully as your real site. - [Cloning a webpage](https://knowledge.estage.com/capabilities/clone-webpage/): Paste any page's URL and choose — borrow its style, rebuild its structure, or clone it one-to-one. - [Courses integration](https://knowledge.estage.com/capabilities/courses/): Showcase your Estage Courses on your site — catalogs, category filters, course cards. - [Design from a reference](https://knowledge.estage.com/capabilities/design-from-reference/): Paste a reference URL and describe what you want — Genesis studies the design, asks a few smart questions, and builds an original page inspired by it. - [Design inspiration from Dribbble & Behance](https://knowledge.estage.com/capabilities/design-inspiration/): Paste a design-platform link and Genesis applies its palette, typography, and feel to your site. - [DRM Rich Text (protected content)](https://knowledge.estage.com/capabilities/drm-rich-text/): A rich text block with copy protection — discourages casual copying of premium content. - [Estage Video player](https://knowledge.estage.com/capabilities/estage-video/): Embed videos from your Estage Video library with a real hosted player — picked visually, no IDs to copy. - [Figma import](https://knowledge.estage.com/capabilities/figma-import/): Paste a Figma link in chat and Genesis rebuilds that frame as real, faithful site UI — exact layout, colors, fonts, and your real images. - [Fixing errors](https://knowledge.estage.com/capabilities/fix-errors/): When the preview breaks, one click hands the actual error to a repair-focused AI pass. - [Fixing publish failures](https://knowledge.estage.com/capabilities/fix-publish/): When publishing fails, a dedicated repair pass cleans the known culprits and gets you live. - [General edits](https://knowledge.estage.com/capabilities/general-edit/): The main builder — any change to your site described in words, from a one-line tweak to a full redesign. - [Importing pasted HTML](https://knowledge.estage.com/capabilities/html-paste/): Paste a full HTML page into chat and Genesis converts it into a real, editable site. - [Using image URLs](https://knowledge.estage.com/capabilities/image-urls/): Paste a direct image link and Genesis places it — on the selected element or as a new section. - [Instant image swap](https://knowledge.estage.com/capabilities/instant-image-swap/): Select an image, give a new one — swapped in under a second, no AI generation involved. - [Legal pages](https://knowledge.estage.com/capabilities/legal-pages/): One message scaffolds a ready-to-edit Privacy Policy, Terms of Service, Cookie Policy, and more. - [Live Chat](https://knowledge.estage.com/capabilities/live-chat/): A real-time chat on your page — guest sign-in, presence counter, emoji, message history. - [Live Controls](https://knowledge.estage.com/capabilities/live-controls-tag/): Turn any component into a panel you edit yourself — text, colors, images, and whole reorderable lists — with zero AI turns per change. - [Make this unique](https://knowledge.estage.com/capabilities/make-unique/): Split one item out of a repeated list so you can edit it independently of its siblings. - [Motion (animate the page)](https://knowledge.estage.com/capabilities/motion/): Turn a static page into a high-end, alive experience — scroll parallax, rich reveal cascades, magnetic and 3D-tilt hover, animated text, count-up stats. - [Multi-task plans](https://knowledge.estage.com/capabilities/multi-task-plans/): Big requests become step-by-step plans — pages get batched, navigation is set up first, and you watch progress per step. - [Multiple images at once](https://knowledge.estage.com/capabilities/multiple-images/): Attach several images and choose how they're used — gallery, hero-plus-sections, or your own placement plan. - [Creating pages](https://knowledge.estage.com/capabilities/new-page/): Ask for a page and Genesis scaffolds the route, builds the content, and wires the navigation. - [Per-item edits](https://knowledge.estage.com/capabilities/per-item-edits/): Give every item in a repeated list its own look or behavior — "make each card a different color." - [Product list](https://knowledge.estage.com/capabilities/product-list/): A data-driven catalog you edit from a panel — add, reorder, and update products without an AI request. - [Questions & conversation](https://knowledge.estage.com/capabilities/questions-and-answers/): The capabilities that answer instead of build — project questions, web questions, suggestions, and clarifications. - [Rich Text block](https://knowledge.estage.com/capabilities/rich-text/): An editable WYSIWYG content block — write and format directly on the page, no chat round-trips for copy changes. - [Syndicate blocks](https://knowledge.estage.com/capabilities/syndicate/): Share sections between projects — publish a block with a share code, install someone's block, and pull their updates. - [Tracking & pixels](https://knowledge.estage.com/capabilities/tracking/): Add GTM, Meta Pixel, GA4, TikTok, or LinkedIn from chat — wired properly into your site's tracking system. - [Undo & revert](https://knowledge.estage.com/capabilities/undo/): Roll the project back to before the last AI change — one word in chat, no confirmation dance. - [Video Library integration](https://knowledge.estage.com/capabilities/video-library/): Build video grids, playlists, and searchable galleries powered by your Estage Video library — just describe what you want. - [Webhooks (Zapier, Make, n8n)](https://knowledge.estage.com/capabilities/webhooks/): Send your site's events — form submissions, button clicks, order success — to Zapier, Make, n8n, or any webhook URL, with one chat message. ## Builder Workspace - [The builder workspace](https://knowledge.estage.com/workspace/): A tour of the Genesis builder — every toolbar button, panel, and control around your live preview. - [Client Review](https://knowledge.estage.com/workspace/client-review/): Share a live preview link with your client, collect their comments pinned to elements, and apply fixes with one click. - [Code editor](https://knowledge.estage.com/workspace/code-editor/): View and edit your site's source code directly in the builder — file tree, syntax highlighting, and instant preview updates. - [The projects dashboard](https://knowledge.estage.com/workspace/dashboard/): Where your projects live — the "What are you building?" chooser, project cards with their real address and live state, search by name, domain or id, the archive, and account settings in a panel. - [Estage Genesis for Mac](https://knowledge.estage.com/workspace/desktop-app/): The desktop app gives the AI access to your own machine — read images from a folder or your Photos library, export files where you want them, capture your screen, and get a notification when a long build finishes. - [Pages & folders](https://knowledge.estage.com/workspace/pages/): Create, organize, and configure your site's pages — page settings, per-page SEO and scripts, hiding pages, and custom 404. - [Performance audits](https://knowledge.estage.com/workspace/performance/): Run Google PageSpeed audits on your published pages — scores, Core Web Vitals, and one-click AI fixes for what's slowing you down. - [Publishing your site](https://knowledge.estage.com/workspace/publishing/): Push your site live with one click — what happens during publish, opening the live site, performance audits, and unpublishing. - [Theme colors & typography](https://knowledge.estage.com/workspace/theme-colors/): Edit your site's color palette and fonts in one place — changes apply everywhere the theme is used. - [Version history & undo](https://knowledge.estage.com/workspace/version-history/): Three safety nets — the Undo button, per-message revert in chat, and full version snapshots you can restore. ## Visual Editor - [Visual editor overview](https://knowledge.estage.com/visual-editor/): Click any element in the live preview to select, style, move, and edit it directly — no chat message needed. - [Styling elements](https://knowledge.estage.com/visual-editor/styling/): The style panel — typography, colors, layout, spacing, borders, shadows — and how responsive (per-viewport) editing works. - [Editing text and images](https://knowledge.estage.com/visual-editor/text-and-images/): Double-click to edit text inline, use the rich-text editor for long-form content, and replace images from URL, your assets, Unsplash, or AI generation. ## Connect Claude Code - [Connect Claude Code](https://knowledge.estage.com/claude-code/): Add a Genesis project to the Claude app as a custom connector and build it on your own Claude subscription — a scoped, revokable, per-project connection with all of Genesis's safety checks. ## Order Forms - [Order forms overview](https://knowledge.estage.com/order-forms/): Sell products, plans, and bundles directly on your Genesis site with a built-in checkout — what an order form is, what you need first, and how to add one. - [What your buyers see](https://knowledge.estage.com/order-forms/buyer-experience/): The checkout experience on your published site — product picker, coupons, saved cards, secure card entry, and free checkout. - [Configuring the order form](https://knowledge.estage.com/order-forms/configuring/): Use the order-form setup wizard to pick products, choose payment methods and checkout mode, and keep prices in sync with Estage CRM. ## Blog - [Blog overview](https://knowledge.estage.com/blog/): Add a full blog to your site — post listing, single posts, author and category pages, RSS and SEO included out of the box. - [Managing the blog with AI](https://knowledge.estage.com/blog/ai/): Run your whole blog from chat — write and fill posts, change metadata, publish, fix broken layouts, and restore the header. - [Authors & categories](https://knowledge.estage.com/blog/authors-categories/): Give posts a byline and a home — authors with bios and social links, categories with colors and landing pages. - [Creating and editing posts](https://knowledge.estage.com/blog/posts/): The Blog panel — create posts blank or with AI, write with rich content blocks, manage metadata and SEO, publish and unpublish. ## Community - [Community overview & creating one](https://knowledge.estage.com/community/): Add a full community to your project — member feed, groups, courses, and events — running on its own address next to your site. - [Community on your domain](https://knowledge.estage.com/community/custom-domain/): Serve your community at community.mysite.com — attach, rename, or detach the community subdomain on any of your custom domains. - [Community emails & signup notifications](https://knowledge.estage.com/community/email-branding/): The emails your community sends — confirmation codes, resets, approvals — now carry your name, logo, and reply-to address, and you get an email when someone joins. - [Connecting an existing (legacy) community](https://knowledge.estage.com/community/legacy-import/): Built a community on the classic Estage platform? Import the project into Genesis and keep it — members, content, and all. - [Community roles & permissions](https://knowledge.estage.com/community/roles/): Hand someone the moderation queue without handing them your settings — build roles for your community and decide exactly what each one can reach. - [Community toolkit — your community inside your own site](https://knowledge.estage.com/community/toolkit/): Bring an existing Estage community into a site Genesis built for you — feed, profiles, courses, challenges, video library, live broadcasts, stories, moderation and badges, all restyled to your brand. ## Live Streaming - [Live streaming](https://knowledge.estage.com/live/): Broadcast live on your own site — add a stream player, get your RTMP credentials for OBS, go live, and see the viewer count. ## AI Assistant (Site AI) - [AI Assistant (Site AI)](https://knowledge.estage.com/ai-assistant/): Put AI directly into your published site — a chatbot, smart forms, summaries, translation, image understanding, document Q&A, and image generation — with no API keys and no providers. - [What you can build with it](https://knowledge.estage.com/ai-assistant/examples/): Real examples of window.estageAI — chatbot, smart forms, summaries, translation, image understanding, document Q&A, and image generation. ## Connectors - [Connectors overview](https://knowledge.estage.com/connectors/): Connect your site to external services — Telegram, WhatsApp, Slack, Discord, Notion, Airtable, Google Sheets, Shopify, Supabase, Firebase, AWS S3, Twitch, YouTube, Spotify, Cal.com, Google Reviews, Trustpilot, ElevenLabs — with your API keys kept safe on the server. - [AWS S3 connector](https://knowledge.estage.com/connectors/aws-s3/): List, upload, and download files in an S3 bucket from your site — using temporary signed links so your keys never reach the browser. - [ElevenLabs connector](https://knowledge.estage.com/connectors/elevenlabs/): Turn text into natural-sounding speech on your site — read-aloud buttons, narrated summaries, and accessibility playback. - [Firebase connector](https://knowledge.estage.com/connectors/firebase/): Connect your own Firebase project — Firestore, Authentication, and Cloud Storage — to power dynamic features on your site. - [Google Sheets connector](https://knowledge.estage.com/connectors/google-sheets/): Append rows to a Google Sheet from your site — the simplest way to log form submissions, with no OAuth. - [Notion connector](https://knowledge.estage.com/connectors/notion/): Save form submissions and records into a Notion database — Genesis maps your fields to the right columns automatically. - [Supabase connector](https://knowledge.estage.com/connectors/supabase/): Connect your own Supabase project — database, auth, file storage, and realtime — so your site can read and write your data. - [Telegram connector](https://knowledge.estage.com/connectors/telegram/): Send notifications from your site to a Telegram chat or channel via a bot — order alerts, lead notifications, sign-up pings. - [Twitch connector](https://knowledge.estage.com/connectors/twitch/): Embed your live Twitch stream and chat on your site, and optionally show a live status / viewer count. - [WhatsApp connector](https://knowledge.estage.com/connectors/whatsapp/): Send WhatsApp messages from your site via Meta's Cloud API — order confirmations and lead notifications to your business number. ## Marketing Funnels - [Marketing Funnels overview](https://knowledge.estage.com/funnels/): Design multi-step marketing flows — opt-in, checkout, upsell, thank-you — on a visual node canvas, then publish them live. - [The funnel builder](https://knowledge.estage.com/funnels/builder/): The visual canvas — page, source, and logic nodes, connecting steps, A/B splits and condition rules, and the Build / Analyse / Optimise modes. - [Pages & leads](https://knowledge.estage.com/funnels/pages-leads/): Give each funnel step its content (or point it at a real project page), capture form leads, and export them as CSV or JSON. - [Publishing & analytics](https://knowledge.estage.com/funnels/publishing/): Take a funnel live, understand how visitors move through it, and read per-step visits, conversions, and AI optimisation suggestions. ## CRM - [The CRM](https://knowledge.estage.com/crm/): The admin side of your project — audience, email, commerce and affiliates in one place. What's in it, who can see what, and where to start. - [Affiliates](https://knowledge.estage.com/crm/affiliate/): Let other people sell for you — programs, offers and creatives, tracking the numbers, and the agreement affiliates sign. - [Products, coupons & tags](https://knowledge.estage.com/crm/catalog/): What you sell and how you label it — the product editor, what happens after a purchase, discount coupons, and the tags that tie everything together. - [Contacts](https://knowledge.estage.com/crm/contacts/): Everyone you can email — browsing, searching, filtering, saved segments, custom fields, CSV import, and what's on a contact's record. - [Lists](https://knowledge.estage.com/crm/lists/): Subscription lists contacts opt into and broadcasts target — creating them, getting people onto them, and when to use a list instead of a tag or a segment. - [Orders](https://knowledge.estage.com/crm/orders/): Every paid order — searching and filtering the list, and what a single order record tells you. - [CRM settings & data import](https://knowledge.estage.com/crm/settings/): Timezone and business details, and moving your fields, tags, lists, templates and contacts across from another email tool. - [Suppressions](https://knowledge.estage.com/crm/suppressions/): Addresses that will never receive email from this project — where they come from, how to add and lift one, and why the list protects you. ## Email sending - [Email sending overview](https://knowledge.estage.com/email/): Send email to your contacts from your own domain — messages, broadcasts and automations, with the list, the sending and the reporting all in one place. - [Your sending allowance](https://knowledge.estage.com/email/allowance/): Plan volume, purchased volume, what happens when you run out, and how the allowance differs from your daily sending limit. - [Automations](https://knowledge.estage.com/email/automations/): Build flows that run on their own — entries and triggers, the steps you can add, activating safely, and reading how contacts move through. - [Brand logo (BIMI)](https://knowledge.estage.com/email/brand-logo/): Show your logo next to the sender name in the inbox — what the SVG and the domain need, and how to publish the record. - [Broadcasts](https://knowledge.estage.com/email/broadcasts/): One-off campaigns — choosing the audience, scheduling or sending now, the warnings before you send, and reading the results. - [Deliverability & reputation](https://knowledge.estage.com/email/deliverability/): Read your sending metrics, understand the bounce and complaint thresholds that matter, act on recommendations, and recover if sending gets paused. - [Authenticating your domain](https://knowledge.estage.com/email/domain-authentication/): Prove the domain is yours with DKIM, point the return path at your own domain, and add DMARC — the one step that decides whether your email reaches the inbox. - [Messages](https://knowledge.estage.com/email/messages/): Write the emails you send — subject, preview text, body, personalization with merge fields, preview and test sends, and the per-message stats. - [Sending addresses](https://knowledge.estage.com/email/senders/): Create and verify the addresses your email goes out from — From name, reply-to, the default sender, and how to send a test. - [Sending levels & warm-up](https://knowledge.estage.com/email/sending-levels/): Why a new domain can only send a little at first, how to climb the ladder, and what happens when a campaign is bigger than today's limit. - [Getting set up to send](https://knowledge.estage.com/email/setup/): The four setup steps — connect a domain, confirm it's yours, add an inbox and create a sending address — and what to do when one won't complete. ## Project Settings - [Project Settings overview](https://knowledge.estage.com/project-settings/): A tour of every tab in your Genesis project settings and what each one controls. - [Analytics](https://knowledge.estage.com/project-settings/analytics/): Turn on built-in web analytics for your site and add session replay to watch how visitors use it. - [Autoresponders](https://knowledge.estage.com/project-settings/autoresponders/): Connect your email marketing tool so form submissions and leads flow straight into your lists. - [Business Details](https://knowledge.estage.com/project-settings/business-details/): Add the company information required to connect payment gateways and appear on customer receipts. - [Code Injection](https://knowledge.estage.com/project-settings/code-injection/): Add custom site-wide head and body code — verification tags, fonts, chat widgets, and third-party embeds. - [Dedicated Cloud](https://knowledge.estage.com/project-settings/dedicated-cloud/): The Dedicated Cloud tab provisions and manages your project's backend — database, auth, storage, and server functions. - [General](https://knowledge.estage.com/project-settings/general/): Set your site's name, description, and favicon, control publish status, and toggle modules. - [Genesis (AI) Preferences](https://knowledge.estage.com/project-settings/genesis-ai/): Tune how the AI builder works on this project — chat suggestions, brand guidelines, tone of voice, and your visual style guide. - [Global Variables](https://knowledge.estage.com/project-settings/global-variables/): Define reusable values like your phone number, address, or brand color once, and use them anywhere on your site. - [Marketing Tags](https://knowledge.estage.com/project-settings/marketing-tags/): Connect ad pixels and tag managers — Google Tag Manager, Meta Pixel, GA4, TikTok, and LinkedIn — across your whole site. - [Members](https://knowledge.estage.com/project-settings/members/): Invite collaborators to your project, manage their access, gift credits, and leave or remove members. - [Modules](https://knowledge.estage.com/project-settings/modules/): Turn on optional features for your project — Blog, Community, Marketing Funnels, and CRM. - [Payments](https://knowledge.estage.com/project-settings/payments/): Connect a payment gateway so your order forms can accept real payments. - [Roles & Permissions](https://knowledge.estage.com/project-settings/roles/): Decide exactly what each collaborator can do on your project — build, publish, edit marketing, or manage money and infrastructure. - [SEO](https://knowledge.estage.com/project-settings/seo/): Control how your site appears in search results and on social media, verify search engines, and override metadata per page. ## Domains - [Adding a custom domain](https://knowledge.estage.com/domains/): Bring your own domain to Genesis — the setup wizard, nameserver change, automatic SSL, and DNS management. - [Connecting a domain to a project](https://knowledge.estage.com/domains/connect/): Map your domain (or any subdomain of it) to a published project — instantly, with no re-publish needed. ## Dedicated Cloud - [Dedicated Cloud overview](https://knowledge.estage.com/cloud/): Give your project a real backend — database, user accounts, realtime, file storage, and server functions — fully managed, in a few minutes. - [Auth & user accounts](https://knowledge.estage.com/cloud/auth/): Manage the people who sign up on your site — user list, social logins (Google, GitHub, and more), and the emails your site sends. - [Building backend features with AI](https://knowledge.estage.com/cloud/building-with-ai/): Just describe the feature and the AI designs your database, security rules, and server code — then builds the UI wired to it. - [Database](https://knowledge.estage.com/cloud/database/): Manage your project's data — create tables, edit rows, set access rules, enable realtime, import/export CSV, and run SQL with AI help. - [Functions & secrets](https://knowledge.estage.com/cloud/functions/): Server-side code for your project — write or AI-generate edge functions, deploy them, watch their logs, and store API keys as encrypted secrets. - [Storage](https://knowledge.estage.com/cloud/storage/): File buckets for your project — uploads from you or your site's visitors, public or private access, shareable links.