# Analytics

> Turn on built-in web analytics for your site and add session replay to watch how visitors use it.

Source: https://knowledge.estage.com/project-settings/analytics/
Part of the ESTAGE knowledge base (https://knowledge.estage.com). Full corpus: https://knowledge.estage.com/llms-full.txt

---
The **Analytics** tab enables Genesis's built-in **web analytics** so you can see how many
people visit your site and what they do — without wiring up a third-party tool.

:::note
This is Genesis's own privacy-friendly analytics, separate from any ad pixels you connect in
[Marketing Tags](/project-settings/marketing-tags/). You can use both.
:::

## Web analytics

When analytics is on, this section shows your current plan:

- **Plan name** (Free, Starter, Lite, and up)
- **Visitor cap** — how many monthly visitors your plan covers
- **Monthly price**
- **Status** — Active, Payment pending, Visitor cap reached, Paused, or Cancelling

### Enabling or changing your plan

- **Enable** — subscribe and provision your analytics for the first time.
- **Change plan** — upgrade or downgrade.

If you downgrade, you'll see a notice like *"Downgrading to {date} — tracker stays on until
then"*, so you keep your current plan until the period ends.

## Session replay (add-on)

Session replay records anonymized visitor sessions so you can watch exactly how people move
through your site — where they click, scroll, and drop off.

- It's a **paid add-on** that requires web analytics to be active first.
- The card shows an estimated monthly cost based on your visitor volume; the final price is
  confirmed in the plan picker.
- Use **Enable** / **Disable** to turn it on or off. It's billed as a line item on your
  analytics subscription.

:::tip
Turn on session replay temporarily when you're optimizing a landing page or checkout — it's
the fastest way to spot where visitors get stuck.
:::