Email sending overview

Your CRM can send email from your own domain, without a third-party autoresponder in the middle. You write the message, choose who gets it, and Estage sends it — the contact list, the sending, the bounces and the reporting all live in the same place.

How this differs from Autoresponders

Both exist, and they solve different problems.

	Autoresponders	Email sending (this section)
Where the list lives	In Mailchimp, Kit, ActiveCampaign…	In your CRM
Who sends the email	The other tool	Estage, from your domain
What Estage does	Passes leads across	Everything
You need	An account with that tool	A domain and a few minutes of setup

Connectors are the right answer if your marketing already runs somewhere else. Everything below is for keeping it here.

What you can do

• Messages — reusable emails: subject, preview text, body, personalization.
• Broadcasts — one-off sends to a segment, a list, or everyone, now or scheduled.
• Automations — sequences that run themselves: a trigger, then steps.
• Contacts, Lists, Suppressions — who you can write to, and who you must not.
• Settings → Email sending — domain, sending addresses, allowance, deliverability.

Once you’re set up, the shape of the work is: build an audience in Contacts, write a message, then send it — as a broadcast if it’s a one-off, or from an automation if it should keep running.

Before you can send

Four steps, and the CRM tracks them for you on Settings → Email sending:

1. Connect your domain — email needs a domain to be sent from.
2. Confirm the domain is yours — without this, most of what you send lands in spam.
3. Let people reply — give the domain an inbox, so replies go somewhere. Recommended, not required.
4. Create a sending address — the hello@yourdomain.com people see.

Plus one thing that isn’t a step because there’s nothing to configure: a sending allowance. You buy it, and without it nothing goes out.

Walk through it all on Getting set up to send.

Once you’re sending

Two things govern what actually goes out, and it’s worth knowing both:

• Your allowance — the total number of emails you may send, from your plan plus anything you’ve bought.
• Your sending level — how many you may send per day. New domains start low and climb as they prove themselves. A campaign bigger than today’s limit gets spread over several days rather than refused.

Deliverability shows how it’s going: delivered, opens, clicks, bounces and complaints, with warnings before a problem becomes a suspension.

Note

If you don’t see Contacts, Messages, Broadcasts or the Email sending tab in your CRM, email sending isn’t switched on for your account yet — contact Estage support.