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Estage Estage Knowledge

Brand logo (BIMI)

BIMI puts your logo next to the sender name in some inboxes, instead of a grey circle with an initial. It’s the most optional thing on the Email sending page, and the hardest to finish — read the requirements before you start.

It’s the Brand logo card on Settings → Email sending, available once your domain is authenticated.

What you need

Section titled “What you need”

The logo

  • SVG — vector. PNG and JPG don’t work, and there’s no converting your way around it.
  • Square, on a solid background.
  • Under 32 KB.

Formally it’s the SVG Tiny PS profile. Most design tools can export it; if yours can’t, a designer will know the term.

The domain

  • DMARC at enforcement — p=quarantine or p=reject. Monitoring-only (p=none) isn’t enough. See Authenticating your domain.
  • A VMC certificate if you want the logo in Gmail and Yahoo. It’s a paid certificate from a certificate authority, and it requires a registered trademark — which is where most projects stop.

Apple Mail, Proton Mail and Fastmail show the logo without a VMC, so the free version of this is still worth doing if your audience is there.

Setting it up

Section titled “Setting it up”
  1. Upload the SVG in the Brand logo card. It saves as soon as it uploads — there’s no separate Save.
  2. A DNS record appears below it, with a copy button on the value.
  3. Publish that record at your DNS provider — in Genesis under Domains → DNS records if Estage runs your DNS.

Removing the logo is the same card: clear the upload, and the record stops being served.

If the logo doesn’t appear

Section titled “If the logo doesn’t appear”
  • Give it time. Mailbox providers cache BIMI aggressively; a change can take a day or more.
  • Check DMARC is at enforcement. This is the usual answer. p=none publishes fine and does nothing here.
  • Check the SVG. Wrong profile, a transparent background, or over 32 KB — all rejected silently by the receiver, not by the upload.
  • Gmail and Yahoo need the VMC. Without one, they will keep showing the initial no matter how correct everything else is.
  • Look at Recommendations in the Deliverability card — a BIMI item there tells you the provider isn’t seeing what it needs.