Broadcasts
A broadcast is one campaign: this message, to these people, now or at a set time. It’s the one-off counterpart to an automation, which runs continuously.
Find them under Broadcasts in the sidebar.
Composing
Section titled “Composing”New broadcast asks four things:
| Field | |
|---|---|
| Name | Internal — how you’ll recognise it in the list |
| Message | A saved message. Write it there first |
| From | A verified sender |
| Audience | Who gets it — below |
Choosing the audience
Section titled “Choosing the audience”| Option | Who that is |
|---|---|
| All contacts | Everyone in the project |
| A saved segment | A segment, evaluated at send time |
| Specific lists | One or more lists |
| Custom filter | Rules built right here, for this send only |
| Selected contacts | The rows you ticked on Contacts before clicking Email |
Segments and filters are resolved when the broadcast sends, not when you write it — so a scheduled campaign to “customers who bought last month” picks up whoever qualifies on the day.
Suppressed addresses are excluded from every audience automatically. You never have to filter them out yourself.
Sending
Section titled “Sending”Three ways out of the composer:
- Save as draft — come back later.
- Schedule — pick a date and time. It runs in the project’s timezone, set in project settings, not your browser’s.
- Send now — with a confirmation step.
What the confirmation tells you
Section titled “What the confirmation tells you”Before a send-now, you get a summary worth reading:
Who and how many — “You’re about to email segment: Dormant customers — 4,210 recipients.” Picking several lists at once shows “up to N”, because the same person can be on more than one.
An engagement warning, when it applies:
Only 340 of these contacts have opened or clicked in the last 90 days, and 2,100 never have. Sending to unengaged contacts is the fastest way into the spam folder — consider narrowing to recent openers first.
This is advice, not a block — the send is still one click away. But it’s the single biggest cause of spam placement, bigger than volume, so it’s worth acting on.
A pacing notice, when the campaign is larger than today’s allowance:
This is more than your current daily allowance of 2,500, so it will go out over 4 days. Everyone still receives it — spreading a large send is what keeps it out of spam.
Nobody is dropped. See Sending levels for why the limit exists and how to raise it.
Sending can’t be undone.
Statuses
Section titled “Statuses”| Status | Meaning | You can |
|---|---|---|
| Draft | Not sent | Edit, delete |
| Scheduled | Waiting for its time | Cancel |
| Sending | Going out now | Wait |
| Sent | Finished | Read the results |
| Canceled | Stopped before sending | Delete |
| Failed | Didn’t send | Delete, investigate |
Filter the list by status, search by name, and organise with folders.
Only Draft and Scheduled broadcasts can be edited. Once one is sending, sent, canceled or failed its composer is locked — the audience and message it went out with are part of the record. To send the same message again, create a new broadcast.
Reading the results
Section titled “Reading the results”Each row shows Audience, Sent, Delivered, Opened, Clicked, Opt-outs and Complaints, plus when it went out.
Like message stats, the numbers are links — click Clicked to land in Contacts filtered to exactly the people who clicked this campaign. That’s your follow-up audience, one click from being tagged or emailed again.
Worth a look after every campaign:
- Opt-outs and complaints well above your usual. Something about the audience or the content didn’t land. Check what changed before the next send.
- Delivered much lower than sent. A list-quality problem — see Deliverability.
- Opens fine, clicks near zero. The email was read; the call to action wasn’t.