How the AI builder works

The chat panel is where you build. You describe what you want in plain language; the Genesis AI agent works out what you mean, does it, and updates the live preview. There’s no syntax to learn — you talk to it the way you’d brief a teammate.

Just say what you want

The agent reads your intent and reaches for the right tool on its own:

• A quick visual tweak — “make this heading bigger” → a fast, surgical edit.
• A bigger request — “add a pricing section” → it generates new content.
• A question — “how do I publish?” → it answers without changing your site.
• A specialized feature — “a product catalog I can edit”, “a members area with login” → it sets up the right dedicated tool (a data-driven catalog, a real backend, and so on).

You don’t need bracket tags, commands, or any special format. Describe the outcome and the agent figures out the how.

No syntax required

Earlier versions used bracket tags like [product list] or [tracking] to pick a tool. You don’t need those anymore — the agent understands “add an editable product catalog” or “add my Meta Pixel” directly. Just say it naturally.

Real capabilities from your very first prompt

When you describe the site you want, Genesis recognises what it should be able to do — user accounts, a blog, an in-site AI assistant, lead capture — and offers to provision those as real, working modules before the first build.

That’s why a freshly built site doesn’t hand you dead placeholder buttons: the builder designs around features that already work. Say “a coaching site where clients sign up and read my articles” and you’re offered accounts and a blog up front, rather than a login button that goes nowhere.

Choosing the engine

Genesis runs on more than one model, and you can pick which one builds for you:

• Kimi is available to every user as a third choice of builder brain.
• The Genius tier runs on Claude Opus 5 — the strongest model available, for the hardest builds.

Everyday edits don’t need the heaviest engine; reach for Genius when a build is genuinely complex.

Getting great results

The agent is capable, but it can’t read your mind — clarity still helps:

1. Be specific about the outcome — see Writing good prompts.
2. Select an element first for precise edits — then “make this stand out” applies to exactly that element.
3. Attach a reference — an image or a URL — when you want it to match something.

Two ways to edit

You also have the visual editor alongside chat:

• Chat — structural and content changes you describe in words.
• Visual editor — click an element to change its text, size, color, or image directly.

Both write to the same site, so use whichever is faster for the change at hand.

Next: Writing good prompts →