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What your buyers see

Here’s what happens on the published site when someone buys through your order form. This is the experience your configuration produces — no extra setup needed.

  • If your form has one product and no options, buyers see a clean summary card — image, name, description, price, trial, and billing interval.
  • If you added multiple products (or a product with price tiers), buyers see a picker and choose one. Tiers appear as options nested under their product.

The price shown updates as the buyer switches products or tiers.

Depending on your checkout mode:

  • Guest checkout — buyers enter first name, last name, and email. There’s still a “Have an account? Log in” option, and if they enter an email that already exists, the form suggests logging in instead.
  • Require login — buyers use Log In / Register tabs before paying. Signed-in buyers see a “Signed in as…” banner.

If you left the promo-code field on, buyers see a coupon input with an Apply button:

  • It auto-validates about a second after they stop typing (pressing Enter applies it immediately).
  • On success, the discount shows clearly — a percentage off, a fixed amount off, or trial days — and the Pay button updates to the discounted total.
  • On failure, they see a specific reason (“Coupon expired”, “Maximum uses reached”, etc.), not just a generic error.

Coupons are managed in Estage CRM, scoped per product — switching product clears an applied coupon, since codes are product-specific.

Logged-in Estage buyers with stored cards get a dropdown of their saved cards (e.g. “Visa •••• 4242 (12/27)”), plus a “Use a different card” option. Their last-used card is auto-selected, so repeat purchases are one tap. (Saved cards are a Stripe feature.)

For a new card, buyers enter card details in Stripe’s secure fields. If their bank requires 3D Secure, the verification runs during checkout and they see a processing state. When more than one gateway is enabled, a Card / PayPal / Razorpay / Square switch appears.

When a coupon brings the total to $0.00, the form adapts automatically:

  • The card-entry block is hidden entirely — no card needed.
  • The pay button becomes “Get for Free.”
  • If a product has GDPR / consent text set in CRM, a consent checkbox appears and must be ticked to complete the purchase.
  • If a product has billing terms text, it’s shown exactly as written.

On success, buyers see the outcome you configured — a green confirmation message or a redirect to your chosen URL.