Marketing Funnels overview

Marketing Funnels is the node-based flow builder in your hub. Instead of one page, you map a whole journey — opt-in → checkout → upsell → thank-you — on a visual canvas, branch it with A/B splits and rules, publish it, and watch where visitors convert and drop off.

Where it lives

Funnels are a workspace of their own, opened from a project:

Open Project Settings → Modules.
On the Marketing Funnels card, click Open Funnels.

If the project already has a funnel, that opens directly; otherwise you get the Create dialog.

Creating a funnel

Start from a template or a blank canvas. The 8 starter templates cover the common plays:

Template	The flow
Lead Magnet	Opt-in → thank-you
Webinar	Register → confirm → webinar → replay → offer → thank-you
Tripwire	Squeeze → offer → order → upsell → thank-you
Product Launch	Pre-launch → launch → cart-close → thank-you
Application	Form → A/B decision → approved / denied → booking
Bridge	Bridge → sales → thank-you
Survey	Survey → branch by answer → result A / result B
Free + Shipping	Squeeze → shipping → upsell → thank-you

Pick one and the canvas is pre-wired with the right steps and connections — rename, rearrange, and edit from there.

Managing your funnels

Each funnel shows a status — Draft, Live, or Paused — and from its card or the builder’s menu you can:

Duplicate — a full clone with fresh steps
Rename / Delete
Copy live URL (once published)
Funnel settings — General, Tracking, Integrations, Notifications, Privacy
Export leads — CSV or JSON, by date range

How it fits your hub

A funnel step can be its own simple page, or it can point at a real page you built in a Genesis project — so your funnel reuses the sites you’ve already designed. Published funnels go live at genesis.estage.com/f/your-funnel.

Where to go next

The funnel builder — the canvas, node types, connecting steps, A/B & rules.
Pages & leads — editing steps, capturing and exporting leads.
Publishing & analytics — go live, the visitor flow, and the numbers.