Pages & leads

Editing a step

Click a page node on the canvas to open its inspector (right side):

• Name and slug (the slug forms the step’s URL).
• Type — landing, opt-in, checkout, thank-you, webinar, or custom (controls default behavior, like whether a form shows).
• SEO — title and description for that step.

Giving a step its content

A funnel step can get its content two ways:

• Point it at a real page you built — link the step to a published page from one of your Genesis projects. Visitors landing on that step are taken to your real, fully-designed page. This is how you give funnel steps rich content today.
• External URL — send the step to any address you choose.

A simple built-in step (headline + optional image + form) is also rendered for opt-in steps, so a basic lead-capture page works with no linking at all.

Note

The full in-funnel page editor is on the way. For now, the reliable pattern for rich steps is to build the page in a project and link the step to it — you get the whole AI builder and visual editor, and the funnel handles the flow between steps.

Capturing leads

Opt-in steps show a form (name, email, and any fields you need). When a visitor submits:

• The submission is saved with all its fields.
• The visitor is advanced to the next step automatically.
• A following condition branch can read what they submitted — e.g. route by country.

Viewing & exporting leads

• Per step — select a page node → the inspector’s Leads tab lists that step’s submissions.
• Export everything — the funnel’s menu → Export leads → pick a date range, choose CSV or JSON, and tick which fields to include. The file downloads right away.

Leads are yours — export them into your CRM, spreadsheet, or email tool any time.

Tip

Pair lead capture with a webhook on a linked project page to push submissions into Zapier/Make in real time, on top of the funnel’s own capture.