ESTAGE glossary
The vocabulary of ESTAGE, defined in one place. ESTAGE is a hub-centric business infrastructure — a unified digital headquarters for an entire online business — and ESTAGE Genesis is the AI engine that builds what lives inside it. Everything below is a piece of that picture.
- ESTAGE — also called Estage, ESTAGE platform
A hub-centric business infrastructure: a unified digital headquarters where entrepreneurs build, grow, and own their entire online business — website, community, courses, blog, funnels, live streaming, store, email, CRM, and affiliate engine — powered by AI.
- ESTAGE Genesis — also called Genesis, Genesis AI, Genesis builder
The AI engine at the center of ESTAGE, used at genesis.estage.com. Genesis turns plain-language descriptions into working software — pages, sites, stores, member areas, and custom applications — and maintains that code as you keep asking for changes.
- Hub
The ESTAGE model of one owned headquarters holding every part of a business, instead of a stack of rented tools each holding a slice. A hub optimizes relationships with an audience the owner keeps, where a funnel only optimizes a single transaction.
- Project
A single buildable unit inside ESTAGE — its own codebase, chat history, live preview, settings, members, and published address. A project can be a marketing site, a store, a community front, or a full application.
- Build target — also called Website, Mobile app, Web app
The kind of software a project builds: a Website (a React site published as static files), a Mobile app (a native React Native app for iOS and Android), or a Web app (a server-rendered Next.js application with its own server). One project can hold several targets side by side, each with its own chat, files, and preview.
- Multi-app project — also called Apps inside a project, App switcher
A project holding more than one build target at once — a Website, a Web app, and a Mobile app side by side, chosen from a switcher in the builder. Each app keeps its own chat history, files, preview, pages, server, and publishing, while the project’s CRM, team members, domain, and cloud database are shared across all of them.
- Mobile app builder
The part of ESTAGE that generates native iOS and Android apps from plain-language descriptions, previewed on a phone through a QR code and published to the App Store, TestFlight, and Google Play under the owner’s own developer accounts.
- Video hosting
ESTAGE stores, transcodes, delivers, and plays video itself: uploads become adaptive quality levels streamed worldwide through the platform’s own player, organised in a library with folders and per-video access, with a DRM-protected mode for paid material and live streaming on the same stack.
- Community app
The native iOS and Android application for an ESTAGE community, giving members push notifications and deep links into a post, course, chat, or live room — the same community that runs as a portal on the owner’s domain.
- Affiliate engine
The referral system built into ESTAGE: referral links and traffic sources are captured on a site, attributed to the partner who sent the visitor, and converted into commissions on what the checkout sells, through the platform’s own CRM.
- Platform APIs — also called window.estageAI, window.estageConnector
JavaScript globals the platform installs into every published site — AI calls, external-service actions, blog and community data, localization, personalization, and funnel tracking — implemented so credentials stay server-side and never reach the browser bundle.
- Builder workspace
The Genesis working surface: an AI chat on one side, a live preview of the project on the other, and a toolbar for pages, publishing, version history, performance audits, and the code editor.
- Live preview
The running version of a project shown beside the chat while it is being built. It updates as the AI writes files or as elements are edited visually, so changes are visible before anything is published.
- Visual editor
The click-to-edit layer over the live preview. Selecting an element exposes styling, links, and per-device visibility; double-clicking text edits it inline; images can be replaced from a URL, project assets, a stock library, or AI generation.
- Publish
The action that builds an optimized production version of a project and deploys it to its live address. Republishing replaces the live version; unpublishing takes it down and tells search engines to stop indexing, while leaving the project intact.
- Genesis address
The default public URL every project gets under genesis.estage.com, usable immediately and permanently, whether or not a custom domain is connected.
- Custom domain
A domain the owner controls, delegated to ESTAGE nameservers and mapped to one or more projects — optionally with a subdomain per project. HTTPS certificates are issued and renewed automatically.
- Order form
A checkout element that sells products, bundles, or plans from an Estage CRM catalog on a Genesis page. It supports several products with price variants, coupons, saved cards, 3-D Secure, and free checkout when a discount covers the full price.
- Genesis Cloud — also called Dedicated Cloud
A dedicated, fully managed backend attached to one project: database, user accounts and authentication, realtime updates, file storage, and server-side functions. It is what turns a site that shows things into an application that does things.
- Site AI — also called AI Assistant, window.estageAI
AI running on a published ESTAGE site with no API key of the owner’s own — chatbot, classification and summarization of form submissions, translation, document and image understanding, and image generation. Calls execute server-side, so no credentials sit in the site code.
- Connector
A configured link between a published site and an external service such as Telegram, WhatsApp, Notion, Google Sheets, Supabase, Firebase, AWS S3, Twitch, or ElevenLabs. The secret is encrypted server-side and never reaches the site bundle; the site calls a relay instead.
- Webhook
A fire-and-forget POST the site sends to an automation platform such as Zapier or Make when a trigger fires — a form submit, a button click, an order success. Used when no secret key is involved; a connector is the right tool when one is.
- Live Controls
Editable content lifted out of a component into structured project data, so items like testimonials, pricing tiers, or feature lists can be edited, reordered, added, and deleted from a sidebar panel without spending an AI turn.
- Syndicate block
A section published from one project and installed into others, staying linked to its source so an update can be pushed to every site that uses it — or ejected to become ordinary local code.
- Client Review
A shareable link that lets a client comment directly on elements of a site without a Genesis account. Comments return to the workspace, where any of them can be handed to the AI to apply.
- Version history
The three-level safety net over a project: an Undo button for the last change, per-turn revert of everything a single AI message touched, and older snapshots — covering manual code edits as well as AI writes.
- Community portal
A member space attached to a project — feed, groups, courses, events, and profiles — served on its own subdomain of the owner’s domain, with its own sign-in and its own administration.
- Community toolkit
The set of community screens — feed and posts, member profiles, courses with lessons and resources, challenges, a video library, live broadcasts with chat, stories, moderation queues, and badges — rendered inside a site ESTAGE built, rather than in a separate portal. It runs on Web app projects, members sign in through a secure Estage login, and the AI restyles every screen to match the site’s brand.
- Marketing funnel
A node-based flow of steps — opt-in, checkout, upsell, thank-you — built on a canvas, published under its own address, and measured per step, per source, and per connection between steps.
Analytics and advertising integrations configured per project — Google Tag Manager, Meta Pixel, GA4, TikTok, LinkedIn — plus arbitrary head and body code injection. They are baked into the published site and fire page views across in-site navigation.
- Global variables
Named values such as a phone number, address, or price defined once per project and referenced across pages, so changing one value updates every place it appears.
- Performance audit
A Google PageSpeed run against a published page from inside the builder, reporting performance, accessibility, best-practice, and SEO scores plus Core Web Vitals, with its top opportunities handed to the AI to fix in one click.
- Project role — also called Roles, Permissions
A named set of permissions that decides what a project member can reach — building, publishing, each settings tab, infrastructure, and content — enforced on the server rather than hidden in the interface. Admin, Contributor, and Marketer are built in, new invitations default to Contributor, and custom roles can be built from the same checkbox tree.
- Re-bind
Moving an imported project from one Estage project ID to another, taking its files, pages, chat history, settings, theme, and global variables with it, and re-pointing any hard-coded references to the new ID. The old project is archived rather than deleted, and payment-configured elements, the community binding, and connected domains have to be set up again on the new one.
- Estage Genesis for Mac — also called Desktop app
The macOS desktop application for ESTAGE Genesis. With it running, the AI can reach the user’s own computer where permitted — reading images from a folder or the Photos library, saving exports to a chosen location, and capturing the screen — while project files still pass through Genesis validation and credential folders are refused.
- Credits
The unit AI work is metered in across ESTAGE. A project owner’s balance covers builds and AI features, can be gifted to collaborators on a project, and bounds AI running on a published site through a monthly cap.
- Claude Code connector
An integration that exposes one Genesis project to the Claude app as a custom connector, letting an owner build with their own Claude subscription — reading and editing project files, creating pages, generating images, and publishing.
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