Pixels & Tracking
The Pixels & Tracking tab (formerly Marketing Tags) connects ad pixels and analytics tag managers to your site. Once connected, they load on every page and automatically fire page-view events as visitors navigate.
Supported integrations
Section titled “Supported integrations”| Integration | What you enter |
|---|---|
| Google Tag Manager (GTM) | Container ID, e.g. GTM-XXXXXXX |
| Meta Pixel | Numeric Pixel ID |
| Google Analytics 4 (GA4) | Measurement ID, e.g. G-XXXXXXXXXX |
| TikTok Pixel | Pixel ID |
| LinkedIn Insight | Partner ID |
Connecting a tag
Section titled “Connecting a tag”- Find the integration card and click Connect.
- Paste your ID into the input.
- Press Enter or click Save.
The card shows an Active pill once connected. Use Edit to change the ID or Remove to disconnect.
Your changes apply to the live preview immediately, and to your published site the next time you publish.
Cookie consent
Section titled “Cookie consent”If your visitors are in the EU or UK, these tags need the visitor’s consent first. That lives in its own tab, Cookie Consent: turn on Ask before tracking and Google tags run in Consent Mode v2, while Meta, TikTok and LinkedIn wait for marketing consent. While it’s off, this tab says so — the tags then run for every visitor without asking.
Where each kind of code belongs
Section titled “Where each kind of code belongs”Genesis keeps three places for tracking code separate so they don’t conflict:
- Pixels & Tracking (this tab) — structured pixels and tag managers, added by ID.
- Code Injection — arbitrary
<head>/<body>code for anything not listed above (chat widgets, custom loaders). - Page settings → Scripts — a pixel or snippet you want on one page only.